A PODCAST IS AN AUDIO PROGRAM
A lot like a radio show, a podcast is created and shared with an audience. The biggest difference? A podcast is shared through the internet and delivered automatically to a computer or personal device.
Most podcasts are a series of free episodes focused on a topic or theme. And, because podcasts are available on-demand, listeners can subscribe to podcasts and listen when and where they want.
WHY A PODCAST?
The back-and-forth digital communication that is spreading like wildfire across our dioceses is our chance to bring the Gospel to millions of Catholics…We are in a paradigm shift, as profound as when the printing press made literacy a necessity or when television made the planet feel smaller…but, just as the Church learned how to use the book and film to proclaim the Good News to the ends of the earth, so today we must teach ourselves to learn these new tools to help people find the faith in their ordinary days and in their times of need.
Archbishop John Wester
Chair of the USCCB Communications Committee (Sid Hastings/Associated Press file photo)
WHAT DO THE NUMBERS SAY?
MILLION AMERICANS HAVE LISTENED TO A PODCAST
Up 11% from 2016. Overall, 40% of Americans age 12 or older have listened to a podcast at some point.
MILLION AMERICANS LISTEN TO PODCASTS MONTHLY
Up 14% in one year. Today, 24% of Americans age 12 or older listen to podcasts monthly. For context, 21% of Americans are Catholic.
MILLION AMERICANS LISTEN TO PODCASTS WEEKLY
This number represents 15% of the U.S. population. In comparison, only 3% of the population go to the movies weekly.
THE AVERAGE NUMBER OF PODCASTS A LISTENER SUBSCRIBES TO
Podcast listening is done in large part by listeners subscribing to podcasts, which indicates that podcasts need to provide value to create a subscription behavior.
PERCENT OF PODCASTS ARE LISTENED TO ON A MOBILE DEVICE
The value that podcasts represent over a strictly video-based experience is found in the ability to listen to a podcast while doing a number of other things. Video requires complete engagement while audio and podcasts can be enjoyed while driving to work, mowing the lawn, or waiting for the bus.
PERCENT OF LISTENERS HEAR ALL (OR MOST) OF A PODCAST
According to Edison Research and their 2017 Infinite Dial report – the longest-running survey of digital media consumer behavior in America – 85% of listeners hear an entire podcast or most of it.
LET'S TALK ABOUT SHARING YOUR MESSAGE
Interested in connecting to get your message shared? In addition to our professional podcast solutions, we offer one-on-one podcast consulting, custom podcast intros, and even podcast artwork design.
Please tell us about your podcast needs, and we’ll be in touch within one business day. We’ll set up a time to meet with you to discuss your needs and how we can work together to make sure your message reaches the masses: both inside and outside the walls of your church or organization.